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Fall is one of my favorite times of year. With its palette of oranges, reds, and yellows, crunching leaves, crisp air, culinary delights, and of course football, fall is a multi-sensory experience. Everything about fall is amplified, including my emotional connection to it.

In our work as change leaders, we strive to build emotional connections. But how many of us are appealing to the senses in an effort to relate with our teams on an emotional level? Are we using multi-sensory experiences to generate certain beliefs, feelings, thoughts, and opinions in the minds of our teams? Are we leveraging the science that affirms the connection between our senses and memory recall?

I’ve had the opportunity to apply some sensory marketing concepts in my past change work, and the results have been positive. Designing experiences at change events that include music, tactile give-a-ways, strong storytelling and impactful imagery goes a long way in establishing an emotional connection for the audience. I’ve seen the power of design, visuals, and color in communicating complex information in a way that is consumable for teams. And is it me, or does anyone else get as excited over a beautifully designed print piece, with the velvety touch of the paper and smell of the ink?

We build commitment for change by connecting with our teams and allowing them to feel something. How are you using sensory experiences in your change efforts to build commitment?

Share your thoughts on our LinkedIn page!

Sarah Hutchinson
Board President

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