Change Connect 4 | Art & Science of Change | A personal recap by Whitney Ferguson

If you miss Change Connect 4 or just want to relive it, read this personal recap by Board member Whitney Ferguson.

Change Connect 4 | A personal recap by Whitney Ferguson

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As I was leaving Change Connect 4 (held at the Portland Art Museum in October), I was told to take the plants that were on the tables. I took two! Today, those plants are still thriving on my kitchen counter. When I look at those purple flowers that keep blooming, I’m reminded of what they represent: what we learn at these type of events is still active and alive! I’m always growing as a change management practitioner even though I have been doing change work for several years.


Monday afternoon, I had the pleasure of attending the session “Promises, Not Predictions.” The presentation really made me think about getting out of using corporate speak and speaking to my clients in more personal terms that will more likely resonate.

Another session I really enjoyed was WIIFM – Mastering Tools that Sharpen Your Messages. Claire McCarthy-Garets and Keely Killpack had so many great handouts for the participants, including “7 Indispensables for Effective WIIFM Communication.” This document was a great reminder of tips when composing change communications.

I have never considered myself someone that has been really into science. I have always leaned more along the “art” spectrum. So, when I heard that there was going to be a science component of the symposium, I thought to myself that I probably wouldn’t get much out of that portion of the “Art & Science” event. Well, I can tell you that my expectations were way off!

First, I NEVER thought in a million years I would have the opportunity to hold a human brain! That was so cool, and my daughter thought it was pretty cool too, so I won some points there! It was so fascinating to hear how our brains work and how they respond to different situations and scenarios.


Kelly Weber, ACMP PNW President, holding a human brain at Change Connect 4

When I attend professional conferences, my goal is to walk away each day with a nugget I can take home and apply in my work. My goals were exceeded during this event! I’ve attended every Change Connect symposium over the last few years, and I can say that #4 was the best one yet! I cannot wait to see what comes with #5!

Lastly, I’d like to thank Erin Daly for once again putting in countless hours in making Change Connect 4 a huge success.

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