Erika Schmidt is passionate about helping marketers succeed at bringing technology to market or expanding usage of existing products. In her current role as Principal at the Seattle-based enterprise technology marketing firm Sappington, she leads client relationships and account strategies. She blends her decades of experience in strategy, marketing, communication, leadership, and change management to deliver results for clients. In recent years, change management has become an integral part of Sappington’s product marketing work and now plays a role in all projects. Erika is a Prosci-certified practitioner and a graduate of the University of Washington and Leadership Tomorrow.