Erika Schmidt is passionate about helping marketers succeed at bringing technology to market or expanding usage of existing products. In her current role as Principal at the Seattle-based enterprise technology marketing firm Sappington, she leads client relationships and account strategies. She blends her decades of experience in strategy, marketing, communication, leadership, and change management to deliver results for clients. In recent years, change management has become an integral part of Sappington’s product marketing work and now plays a role in all projects. Erika is a Prosci-certified practitioner and a graduate of the University of Washington and Leadership Tomorrow. She is an active volunteer in non-profits and associations, including Board and committee roles for Boys & Girls Clubs of King County, CHOICES, Leadership Tomorrow, Seattle Metropolitan Chamber of Commerce, and the Puget Sound- and District-level chapters of the Public Relations Society of America. Before joining Sappington in 2014, Erika was the president of a strategic communications firm with offices in Seattle and Portland.